How to Create Instagram Ads

Instagram is a social media platform that inspire people visually thru the use of images or video. With a community of more than 400M, Instagram is one of the world’s largest mobile ads platforms.

Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.

Instagram ads are now available globally for all businesses — big and small.

This tutorial shows you the detailed step by step process flow on how to create Ads campaign in Instagram. You won’t need to worry about hiring someone to create your ads. With just a click of your keyboard, you can run your own ads hassle-free.


Master WordPress in 24 Hours

Master WordPress in 24 Hours_Udemy

Diploma in Blogging and Content Marketing

Final Assignment result

Twitter & Instagram’s Algorithm Update Won’t Kill Off Brands: Social Media Minute

How to Use Asana

Asana is a project management tool great for team collaboration. Enjoy and learn from this tutorial.

Asana (/əˈsɑːnə/) is a web and mobile application designed to help teams track their work. It is an application best suited for project collaboration. It was founded in 2008 by Facebook co-founder Dustin Moskovitz and ex-engineer Justin Rosenstein, who both worked on improving the productivity of employees at Facebook.[1]

Tasks delegated to members can be tracked for progress and status. It creates a less stressful environment especially on the part of the project manager. Email is less likely to be active in this kind of project management tool since members can communicate within the project.

Project status can also be shared to employer, clients or contractors. They can have access on the progress of the project.

So here is a detailed tutorial on how to start using Asana. Its features are maximized and you can be assured that using this tool will be a big relief in managing your team’s project.


May the Gem be with you.



Social Media Management


Facebook, Twitter or Instagram; these are a few common Social Media platforms used by almost everyone nowadays. Believe it or not, even a newborn baby has personal Facebook account created by parent/s. This is the trend of the cyber generation. Everybody is connected to the world using computers, laptops, Ipads, tablets and smartphones.

Although television or radio do still exist, Social Media becomes the center of information today. Even government offices have Facebook pages. This is where people leave comments and inquires, instead of dialing the hotline and waiting for the phone to be answered that takes more than thirty (30) minutes of waiting. (I have experienced that myself.) 

People also get informed of current events, charity, DIY (do it yourself) tips, food, fitness,  advertisements and a lot more because of Social Media. According to study, the UK’s GDP for 2014, 80% of the internet population made a purchase online*. So whether we like it or not, all businesses, offices, various campaigns or institutions are now paved to the Social Media world.

As I study about Social Media Management, I came across a few tools to effectively post my personal blogs and quotes. And I am giving credit to my mentor who is an instrument of many virtual professionals in the Philippines, to achieve freedom of time and money. He is the author of Virtual Careers book, Jomar Hilario.

Virtual Careers book
Virtual Careers by Jomar Hilario

These two (2) tools are just a few among the many tools used by many individuals or establishments online. IFTTT, as one of my tutorials is one thing that I am going to use. I will be introducing Hootsuite in managing my other posts for more effective postings. (My Hootsuite tutorial is not done yet.)

The  flowchart below is my guide to create a recipe in my IFTTT account. This is to avoid duplication of posts, which I experienced recently actually.

Marketing Gem’s IFTTT Flowchart.

 When I post a photo or video in my Instagram (@marketinggem73) account, automatically the IFTTT  will post it to Twitter, my FB Page Learn with Mom, Dropbox, Tumblr and Pinterest.

ifttt recipes.2 PNG

ifttt recipes
Marketing Gem’s IFTTT recipes



* Shaw Academy Social Media Marketing Course